You own a mutual fund distribution, RIA, or wealth management practice. You are probably using a portfolio management tool, maybe Investment Mint or something similar, to track valuations, returns, and client portfolios. It is a good tool for its job.

But if you think a portfolio platform alone can run your advisory business, you are solving only half the problem.

The truth is portfolio management software and CRM are fundamentally different tools designed to solve fundamentally different problems. And here is why even the best portfolio platform will always fall short of what a purpose-built CRM like Sanchay can do, especially when it comes with the implementation and partnership that Enjay IT Solutions provides.

The Portfolio Software Limitation: All Data, No Operations

Portfolio management software is built to answer one core question: What are my clients’ investments worth, and how are they performing?

Investment Mint, Redvision, MFD Box, and similar tools excel at this. They aggregate investment data from multiple platforms, calculate real-time valuations, show XIRR and capital gains, and generate clean portfolio reports. Many also have investor portals where clients can view their own holdings and statements.

For this core job, clean data, accurate numbers, client visibility, they are excellent.

But here is what they fundamentally cannot do:

They cannot manage the operations and relationships around those portfolios. They cannot automate your daily workflow. They cannot enforce your team’s processes. They cannot track what needs to happen next and who is responsible. They cannot record the human side of advisory work.

In short: they show you the portfolio, but they do not help you run your practice.

When your team needs to:

• Remember to call a client for a quarterly review
• Track a referral from inquiry to investment
• Manage the onboarding checklist for a new investor
• Record a life event or goal change to inform future advice
• Ensure compliance documentation is complete for an audit
• Assign a task to a team member and see it through to completion

…a portfolio platform is silent. It has no place to store these things. It has no way to automate reminders. It has no workflow engine.

What Sanchay CRM Was Built to Do

Sanchay CRM exists to solve a completely different problem: How do I run a scalable, structured advisory practice where nothing depends on memory, everyone follows the same process, and compliance is built in?

Enjay IT Solutions designed Sanchay CRM by studying the real businesses of MFDs, RIAs, PMS firms, and wealth managers across India. They identified the patterns, the recurring activities, the handoffs, the things that get missed and turned those patterns into workflows.

Here is what Sanchay CRM handles that no portfolio platform can:

1. Relationship Mapping Beyond Portfolios

Portfolio software tracks: investor, portfolio value, holdings.

Sanchay CRM tracks: families, relationships between family members, who the decision-maker is, spouses, children, generational wealth plans, life events, and the history of conversations and advice given.

This is not just richer data. It is the foundation of relationship-centered advisory work. When you sit with a 45-year-old client, you need to see:

• His spouse’s portfolio and her risk profile
• His daughter’s age and college planning needs
• His aging parent’s dependence on him
• The conversation two years ago where he mentioned a goal
• The advice you gave during a casual lunch six months back

A portfolio tool shows valuations. Sanchay CRM shows the whole picture. 

2. Recurring Task Automation

Every MFD and RIA has a list of things that repeat:

• SIP reminders to clients
• Maturity and renewal notifications
• Portfolio review meetings (quarterly, semi-annual, annual)
• KYC updates and compliance checks
• Service requests to AMCs

Portfolio software has no concept of “recurring task”. It shows data, not actions.

Sanchay CRM builds these workflows so they trigger automatically, no manual reminder, no follow-up email you might forget to send. 

3. Incident and Conversation Recording

Here is something critical: AMFI defines a financial advisor as someone who gives advice. But advice does not always happen in formal meetings. It happens on calls, in coffee chats, during casual conversations.

Portfolio platforms ignore these moments. They have no place to record them.

Sanchay CRM has an “incidents” feature specifically designed to capture:

• Every piece of advice given
• Life events and goal changes mentioned by the client
• Relationship updates (marriage, child, retirement, inheritance)
• Market events and their implications for the client

These records are not just helpful. They are compliance gold. If a regulator asks, “What advice did you give this client when markets crashed?” you have a documented answer.

4. Structured Referral and IAP Tracking

Referrals should not be left to chance. Neither should investor acquisition programs (IAPs).

Portfolio software cannot track:

• Who referred whom
• When the referral came in
• How it moved from inquiry to client
• Which events or touchpoints led to conversion

Sanchay CRM builds workflows around referrals, from initial inquiry through follow-up to closed client. It also structures IAP campaigns: planning the event, logging invitations, tracking attendance, and managing post-event follow-ups. 

5. Team Task Assignment and Collaboration

An advisory practice is not one person. When you grow, you have team members—associate advisors, relationship managers, operations staff.

Portfolio software is silent on internal work. It does not tell you:

• Who is supposed to call this client for a review
• What is pending on each team member’s desk
• Whether a task is overdue
• Who did what and when (audit trail)

Sanchay CRM makes internal workflows visible. Tasks are assigned, tracked, and completed. Reports show activity and accountability. 

6. Compliance and Audit Readiness

Both systems touch compliance, but differently.

Portfolio software’s compliance = accurate valuations and statements.

Sanchay CRM’s compliance = documented processes, decision trails, and audit-ready records. It ensures:

• Onboarding checklists are completed before investments
• Reviews are logged and documented
• KYC updates happen on schedule
• Every advice interaction is recorded
• Team follow the same processes (no cowboys)

When a regulator or internal auditor asks for evidence of your processes, a portfolio tool shows portfolio statements. Sanchay CRM shows the full record of how you serve your clients and manage your business.

The Missing Piece: Implementation and Adoption

Here is where Enjay IT Solutions and The CRM People separate themselves from a software-only company.

You can buy a good portfolio tool and start using it in a week. The data is clear. The reports are self-explanatory.

CRM is different. A CRM is only as good as its adoption, and adoption requires more than software. It requires:

• Understanding your current way of work, not forcing you into a generic template
• Designing workflows that match your practice, not the vendor’s ideal
• Training your team on systems thinking, not just button-clicking
• Data cleanup and migration, so the CRM starts with clean, usable data
• Ongoing refinement and support, as your practice evolves

This is why Enjay IT Solutions does not just sell Sanchay CRM. They implement it. They run one-on-one masterclasses. They sit with you to map your business, your challenges, and your goals. They build custom workflows. They train your team. They refine based on how you actually work.

A portfolio platform vendor would never do this. They cannot. Their tool is not designed around the idea that every advisory practice is different. Sanchay CRM is.

Can You Use Both? Absolutely.

Here is the important point: Portfolio management software and CRM are not competitors. They are complementary.

The ideal setup is:

• A portfolio platform (like Investment Mint, Redvision, MFD Box etc.) for accurate, real-time data on client investments, valuations, and performance
• Sanchay CRM for the operations, relationships, tasks, and processes around those portfolios
• Enjay IT Solutions as your implementation partner to integrate these systems and design your workflows

Together, they give you the complete picture: clean investment data plus structured operations plus scalable team management.

Portfolio software alone leaves you reactive, you see the data but struggle to act on it consistently.

CRM alone (without portfolio data feeds) means you have to manually pull numbers into it.

Together, with proper integration, you have a complete system.

Why Portfolio Software Will Never Evolve Into a CRM

You might wonder: Could Investment Mint or another portfolio platform just add CRM features?

The answer is almost certainly no. Here is why:

1. Product focus diverges. Portfolio platforms are optimized for data accuracy, real-time valuations, and investor-facing reporting. CRM is optimized for internal workflows, team management, and process automation. These pull in opposite directions.
2. Customer base is different. A portfolio tool sells to investors (who want visibility) and to advisors (who want accurate data). A CRM sells to practices (who need operations). These are different buying decisions and different sets of features.
3. Implementation model is different. Portfolio platforms are typically self-service or light-touch implementation. CRM requires deep customization and handholding. A vendor cannot be good at both at scale.
4. Complexity and cost. A CRM that tries to also track valuations accurately becomes bloated and expensive. You end up with a tool that does everything adequately but nothing excellently.

The smartest approach, the one Enjay IT Solutions has taken, is to build a CRM that integrates with portfolio platforms, not one that tries to replace them.

The Real Difference

Here is the core insight:

Investment Mint asks: “What is my portfolio worth?”

Sanchay CRM asks: “How do I run my advisory practice at scale without chaos?”

A portfolio platform is a calculator. A CRM is an operating system.

You need both. But only the CRM with a partner who understands your business and commits to your implementation, can truly transform how you work.

That is why, no matter how good Investment Mint becomes, it will never replace what Sanchay CRM does. And that is why Enjay IT Solutions’ approach, not just selling software, but implementing systems and partnership, is fundamentally different from a portfolio software vendor.

The Takeaway

If you are an MFD, RIA, or wealth manager and you are thinking, “My portfolio platform handles everything,” you might be right for the investment side. But your operations, your team, your compliance, and your scalability are being managed by memory, email, and spreadsheets.

That is where a purpose-built CRM comes in. And that is where a partner like Enjay IT Solutions makes the difference between buying software and building a system.